Air cooler makers are expecting a double-digit growth in sales this season, led by north and central Indian market as acute heat wave continues across the country.
Branded air cooler makers are offering latest technologies which include IoT (Internet of Things), touch digital control panel, multistage air purification, high efficiency cooling pads, intelligent remote, anti-bacterial tank in several sub-categories such as personal, window, tower and desert air coolers.
Besides, they are also spending a good amount on branding to promote their products.
Air cooler makers expect a shift in leading markets with a huge replacement demand for branded coolers.
“This year the market is showing higher traction, compared to last year, due to a strong summer, and is expected to grow in double digit,” Voltas MD & CEO Pradeep Bakshi told PTI.
He further said: “The market for air cooler in west and south is growing faster. However, the volumes are more in north and central India.”